Jeff Webb Herff Jones

Jeff Webb Herff Jones is an entrepreneur, author, and business leader from Shelby County, Tennessee. He is the president of the International Cheer Union and the founder and former CEO of Varsity Brands. Elsewhere, he is a senior editor of the Washington D.C.-based news and analysis website Human Events. The business leader has been featured extensively in prominent publications, including Entrepreneur, Forbes, and the Wall Street Journal. As an author, he has written several best-selling books, including American Restoration: How to Unshackle the Great Middle Class. Outside of his work, Webb is a keen conservationist and philanthropist. He also enjoys numerous hobbies and interests, including boating, duck hunting, and one-wheeling. Webb is the founder and current president of the International Cheer Union. The International Cheer Union is the cheerleading world governing body recognized as the world governing body for the sport in 2016. Established in 2004 by Webb, he became the organization's president three years later in 2007, after being involved with the National Cheerleaders Association and Universal Cheerleading Association. Herff Jones is the founder and president of Cheer, one of the largest cheerleading organizations in the world. He has been involved in the sport for over 35 years as a coach, athlete, and administrator. Jeff's work with Cheer has helped to advance cheerleading as an international sport.